Alessi Moments. Everyday Poetry

With art direction by Andrea Incontri and photography by Giampaolo Sgura — a campaign that celebrates the beauty of everyday life through design.

Alessi launches its new communication campaign, Alessi Moments. Everyday Poetry, a visual and emotional narrative that highlights how Alessi objects can make even the simplest daily gestures unique.

Guided by the art direction of Andrea Incontri and captured through the lens of photographer Giampaolo Sgura, the campaign will unfold throughout 2025, telling a story that is positive, sincere, and refined. It portrays the simplicity of everyday life as an endless source of richness, joy, and authenticity.

"My collaboration with Alessi began years ago as a designer. Today, I have the opportunity to design from a different perspective: envisioning how these objects coexist and come to life in the poetry of the everyday. Simple, authentic moments of the day take shape through the interplay of human connections."

Andrea Incontri, Art Director

The storytelling will develop across two chapters: Hosting & Culinary (February to April) and Coffee & Tea (May to July). A carefully curated selection of Alessi objects — including icons, best-sellers, and the brand’s latest creations — will take center stage in the narrative.

With Alessi Moments. Everyday Poetry, it’s easy to discover how design enriches daily life: ordinary moments transformed into something special by objects that are simple, yet extraordinary.

CREDITS
Art Direction: Andrea Incontri | Photography: Giampaolo Sgura | Video: Francesco Parrella | Talents: Akin Muyiwa, Anthon Wellsjo, Antonia El Ghali, Gao Qi, Inga Savits, Duccio Gambi | Casting: SimoBart Casting | Set Design: Ilaria Gerli | Styling: Maria Sofia Brini, Uliana Sgura | Hair & Make-up: Andrew Guida

Products

Special Price
Convivio Default Title Cookware set Alessi Convivio Default Title Cookware set Alessi 1

Convivio

Cookware set

4.400,00 kr

Juicy Salif Default Title Citrus-squeezer Alessi Juicy Salif Default Title Citrus-squeezer Alessi 1 Juicy Salif Default Title Citrus-squeezer Alessi 2

Juicy Salif

Citrus-squeezer

720,00 kr

Alessandro M. red and white Corkscrew Alessi Alessandro M. red and white Corkscrew Alessi 1 Alessandro M. red and white Corkscrew Alessi 2

Alessandro M.

Corkscrew

410,00 kr

ES18 yellow, black, white Pepper / salt / spice mill Alessi ES18 yellow, black, white Pepper / salt / spice mill Alessi 1 ES18 yellow, black, white Pepper / salt / spice mill Alessi 2

ES18

Pepper / salt / spice mill

825,00 kr

MP0210 yellow, black, white Pepper / salt / spice mill Alessi MP0210 yellow, black, white Pepper / salt / spice mill Alessi 1 MP0210 yellow, black, white Pepper / salt / spice mill Alessi 2

MP0210

Pepper / salt / spice mill

1.150,00 kr

Recinto Default Title Rectangular tray with handles Alessi Recinto Default Title Rectangular tray with handles Alessi 1 Recinto Default Title Rectangular tray with handles Alessi 2 Recinto Default Title Rectangular tray with handles Alessi 3

Recinto

Rectangular tray with handles

1.325,00 kr

Anna G. yellow Corkscrew Alessi Anna G. yellow Corkscrew Alessi 1 Anna G. yellow Corkscrew Alessi 2 Anna G. yellow Corkscrew Alessi 3

Anna G.

Corkscrew

480,00 kr

La cupola cups 3 Espresso coffee maker Alessi La cupola cups 3 Espresso coffee maker Alessi 1 La cupola cups 3 Espresso coffee maker Alessi 2 La cupola cups 3 Espresso coffee maker Alessi 3

La cupola

Espresso coffee maker

From 540,00 kr

Engravable
9093 light blue Kettle Alessi 9093 light blue Kettle Alessi 1 9093 light blue Kettle Alessi 2 9093 light blue Kettle Alessi 3 9093 light blue Kettle Alessi 4

9093

Kettle

1.400,00 kr

x4
Big Love stainless steel Set of 4 tea spoons Alessi Big Love stainless steel Set of 4 tea spoons Alessi 1 Big Love stainless steel Set of 4 tea spoons Alessi 2

Big Love

Set of 4 tea spoons

275,00 kr

NEW
Alessi & Coffee Default Title Gift set Alessi Alessi & Coffee Default Title Gift set Alessi 1 Alessi & Coffee Default Title Gift set Alessi 2

Alessi & Coffee

Gift set

925,00 kr

NEW
Maya steel Round basket Alessi Maya steel Round basket Alessi 1 Maya steel Round basket Alessi 2

Maya

Round basket

From 760,00 kr